The Toll Men

If you look hard enough you will find just about every wild idea and cockamamie theory in Web marketing has been passed off as true SEO science by someone, somewhere. It takes a lot of self-confidence or maybe a great sense of humor to write some of the ridiculous articles that have been published about search engine optimization. Some of the great dumb ideas of the past include judging links by Google’s toolbar, using rel=’nofollow’ to manage your pagerank, and dropping links on blogs and forums. All of these ideas are still being used to “teach” people good SEO.

Good search engine optimization questions everything. You cannot trust people to know what they are talking about since so many people in the SEO community just repeat what they read on other SEO blogs. It’s a bit funny because basic SEO theory says that good SEO is based on repetition. But you’re supposed to repeat the keywords that are important to you and not bad SEO advice. Some people recognize the value of SEO theory and offer additional insight into it.

Other people try to pass SEO off as an art. What are we supposed to do? Paint success by numbers? But that is just repeating what other people tell us and that doesn’t work very well at all. You have to learn from other people but if you cannot reach beyond what others teach and learn for your self all the SEO theory in the universe is just wasted on you.

There is no turning back once you open the book of SEO theory and start turning the pages. Learning how to develop your SEO skills so that you can build your own trustworthy resources and techniques is preferable to just doing what other people tell you to do. There is an old saying: give a man a fish and he eats for a day. Teach a man to fish and he eats for life.

For many years now people have been receiving very bad advice from the search engine optimization community. “Just go get links for your site and everything will be fine!” “It’s all about links!” “All you need is links!” The choir has sung the link hymn so many times their voices have grown weary and they falter on every other note. But here is something all the link building gurus didn’t know to tell you: the search engines were following behind the SEO community, turning off the link juice almost as fast as the SEOs were turning it on.

Is that any way to build your Website’s value? Of course not. Now, some people in the community have also advised their audiences to “create great content” and “use only link bait”. Problem is, they forgot to tell anyone how to just make great content. And just how many top ten lists do we have to link to before we can stop being suckered in by nonsense articles? Maybe the SEO community wants to live in Top Ten List Hell but not everyone else does.

It’s an indisputable fact that most content on the Web is just not “link worthy”. It’s plain, boring, ordinary, every day content. It’s the heart of your Web business, the meat of your articles, the stuff your audience craves. But most people who read Web sites don’t run their own, much less link to other people’s sites.

A major premise of basic SEO theory is that most links don’t pass value. That means that the majority of the links the SEOs tell you to get from blogs, social media sites, directories, article archives, and other easy-to-spam sites just don’t help you improve your search engine optimization. Is it any wonder that hundreds of angry, frustrated Webmasters are attacking the SEO community, complaining about lost rankings in SEO forums, and asking, “Where did I go wrong”?

The very best use of SEO theory is to just create solid, decent content and not worry too much about linking. Yes everyone needs links. But instead of trying to be creative about getting links you should just focus on giving only one person a reason to link to every page you put on your site. That’s the secret to search engine optimization success. You build up to the value gradually, one link at a time, without trying to rush into the link building game.

If you learn the basic principles of good SEO theory then you can ignore all the time-wasting advice the SEO community shares on its blogs. Do you really want to spend your days creating social media profiles, sending out emails asking for links, and writing fluff articles that no one wants to read anyway? Don’t you have something better to do with you time?

Who else requires to experience the secret of how to rank for each “difficult to rank for” long tail keyword phrases - controlling the thousands and thousands of highly unique keyword phrase and search engine queries in your niche being done every day - your piece of this very much pointed search traffic that you are currently losing out on every hour… if your website is extremely rich in flash, media, and video - and, astoundingly enough - even if your “site” bears no content at all in the first place?

The notorious and world celebrated shadowMaker - grandfather and master of accomplished enterprise level stealth and cloaking applications and cloaking software systems, and as the sole software application to be noted specifically by name in Google’s terms and conditions - in partnership with fantomaster - has a new home with bSeolized fantomas shadowMaker. The world class software development team at bSeolized fantomas shadowMaker, in strategic agreement with Fantomaster, the pioneers of stealth IP delivery technology, will on extending and improving the software package cloaking technology and capabilities of fantomas shadowMaker.

Without a shadow of a doubt the universal leader in cloaking software and technology, the conclusion of the fantomaster team to partner with bSeolized has been laid into place to direct cloaking and IP delivery software to new heights. It allows for the opportunity to allow deeper focus on the development and expansion of the current capabilities of the software system.

For the past ten years, bSeolized fantomas shadowMaker has without a doubt elevated the success level of tens of thousands of web sites - even more - furnishing them with extremely optimized web sites for extremely hard to rank for keywords, keyphrases, and niches. These brand new developments will greatly enhance the effectiveness of the application, Huge software development plans are already being undertaken and will cover the ever changing search engine algorithms to maximize your traffic. and this new partnership will guarantee that bSeolized fantomas shadowMaker will remain the world wide leader in cloaking and stealth technologies in the future to come - facilitating any online presence to be successful in the very competitive world of search engine marketing, dominating the search engines and demolishing the competition.

Having search engine optimisation Melbourne as a tool for advertising is a powerful weapon within the cyber world. Want to know what SEO means and how it works to help you boost your advertising and marketing capabilities? Here’s how. Let’s say you have all the things needed, great content, striking website, and good choice of keywords. Now, all you need to find are good links to other sites that are relevant to your website. As you would soon find out, the more links from your site or from the article or content you have written, the higher you go up on the search results of the search engine you chose. Picking the right the content and having non-mediocre website is a must if you want to win the war within the cyber world. Having an SEO or Search Engine Optimisation expert by your side, ready to teach you with everything you need to know, and you, as a content writer per se, work hand in hand with each other and the results will be terrific. I can assure you that. So, why wait, grab an expert search engine optimiser now and see your site gather visitors by the minute and soon, you’ll realize that it was all worth it.

I am currently in the process of saving to purchase a new bike off a friend of a friend of mine for $4500. I had also recently purchased a new car of a colleague. I had sold my learner bike a few months ago and I recently started to get withdrawal symptoms from not having the bike. Luckily, the person I sold my bike to is a close friend and I am still able to borrow the bike for rides if I needed. After spending money on the new car and trying to save to purchase the bike I realised that I needed to find a way to earn some easy money. Then I remembered search engine optimisation Melbourne was a fast way to earning more money. Search engine optimisation redirects more traffic to any specific website by generating more external links that point to the original web site being optimized with search engine optimisation. This process directs more people to the website, and the possibility of getting more sales, which also hopefully means increases sales and profits. The more work and effort I spend into search engine optimisation, hopefully means that I will be able to generate more profit. Therefore I can save the necessary cash I need to purchase the bike of my friend’s friend.

Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet. They have gotten complex over the years with better algorithms to serve the folks who want to find something, really find something. They have become extremely adept at finding out duplicates and hidden texts, detecting and punishing the search engine spammers. Every webmaster should take utmost care on what gets to be listed in the search engine. Things that were employed earlier to spam the search engine to get high ranking will come back to haunt you if you don’t do the garbage disposal. In this article we will employ one tool that makes the SEO or webmaster’s task much simpler. this article provides you with some SEO tips on how to use the saturation tool.

Search engine saturation tools provide a snapshot of what is currently indexed or known to the popular search engines. They provide you a way to understand what areas of your website are indexed and what is not. Alternately it provides information on, did the thing you don’t want to be indexed, got indexed or safe from the eyes of the dragon. This tool shows exactly the weakest portions of your website. Here is the next step you need to understand it is saturation density. This is calculated as the percentage of your website pages that shows up in the saturation tool results. The percentage should exclude the pages that you wanted to be excluded. Additionally you should exclude the image files and object files. Once you take inventory of the file list you want to target and the number of files you got indexed, you can get your personal saturation indicator. This personal target should obviously be close to 100%.

The next factor you need to consider is the saturation density of your competitors. Just look at the saturation index of your competition. And compare against yours. This will give you a pretty good idea on the probability of some one finding your web pages over theirs. If your competition has 1000 pages indexed each for a unique keyword on top of the common keywords. They are going to get the Lion’s share of the traffic. Ultimately this means PageRank. There is a lot you can learn about your competitor than you would by visiting their website. For example your site might be very rich in content and the competitor may seem to be low in content but they still rank higher. But if you look closer they may have a flat file based vibrant forum that gets indexed in the search engines giving them higher relevancy than yours. This is just one example I can reveal. There is tons of other such goldmine data that can be collected by simply using the saturation tool.

There are many search engine optimization websites and companies who offer this tool for free over the web. The resource box contains one such website. The saturation tool is typically a taken for granted tool. The average webmaster just discounts what is indexed and what the competition is index on. Looking at just the top 10 results and analysis of the same won’t suffice. Dig down deeper, you will be amazed at what you can find out about the competition using these tools. Also remember what I said in the first paragraph. There is stuff that you don’t want your competition to know about like a simple customer list that gets stored somewhere because you used an unprotected flat file system. Everybody is learning your competitor is also reading this article and they would have started using the saturation tool to spy on you. This tool is great as it enables you to be a good responsible business. Happy optimization!

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Links are much like referrals in the real world. The more authoritative the people you hang this in turn will be give you more perceived value.

For example, starting out in business you probably did not know very many people. But as you got more clients your area of influence becomes wider. This in turn would allow you to be able to refer people and be referred by people.

On the World Wide Web links work very much the same way. If you get a link ( referral ) from a website such as an .edu or .gov then Google gives you a higher ranking because it considers those site to more authoritative since it is regulated by the school or government. And since everyone knows you can trust schools or governments, thus giving you a great referral.

Do not forget “Bad company corrupts good character.” Therefore if you start linking or hooking up with the people that are shady it will reflect in your rankings.

Also be aware that if you get 250,000 friends over night, then people are going to wonder what made you so popular. Bells start going off and Google starts penalizing.

All in all, just like the story of the ” Tortoise and the Hare” … slow and steady WILL always wins the race.

At Magnetiks, a Houston search engine optimization company, we build our links to ensure that when you do get to the top you get to stay awhile and enjoy because like I said earlier “consistency and perseverance pays off”.

Have you ever visited a web site and noticed the “Site Map” button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do sites have site maps?

The Site Map - Very Important

In the old days of the net [about three years ago], experts proclaimed every site should have a site map. From their ivory tower, they proclaimed the site map as the extraordinary method to assure potential customers could easily navigate the site and find what they needed. Once they found it, they would buy it and you would be rich, rich, rich!

As is typical with such universally accepted proclamations, this one was wrong. Anyone remotely paying attention to server statistics realized very few people were visiting site maps. The proclamation stopped being shouted and evolved into criticisms of sites which still have site maps. These criticisms, of course, also miss the mark.

HTML site maps are archaic. Visitors to your site will almost never use them. You may even forget you have one. You will certainly forget to update it as often as you should. Still, the site map is a critical component of the site.

The first thing to realize is there is a specific purpose for having a site map. The purpose is to make it is as simple as possible for search engine robots to crawl your site. The more pages indexed by the search engines, the better off you are.

To create a site map, just make a page with the meta tag of “site map”. Add hyperlinked text to each fulcrum page of the site. A fulcrum page is simply a gateway page to a particular section of the site. For example, you may have a centralized article page with links to each article. The centralized article page is a fulcrum page and should be included on the site map. Once completed, make sure that every page you want included in the search engine has a hyperlinked text headline on at least one of the fulcrum pages.

A quick word about Google. Google has a new xml feature you can use for a site map. You can use it or forgo it as you see fit. Still, make sure to make an html site map for the other search engines.

Once you have the site map page up, don’t wait for the search engine robots to find it. Publish the link in an article byline or blog as soon as possible. Within a week or so, you should see pages from your site being added to the search engine indexes. This is true for Google even if you don’t use the xml site map tool.

Halstatt Pires is a search engine optimization specialist with http://www.marketingtitan.com - an Internet marketing and advertising company providing internet marketing services in San Diego, California.