The Toll Men

For many years now people have been receiving very bad advice from the search engine optimization community. “Just go get links for your site and everything will be fine!” “It’s all about links!” “All you need is links!” The choir has sung the link hymn so many times their voices have grown weary and they falter on every other note. But here is something all the link building gurus didn’t know to tell you: the search engines were following behind the SEO community, turning off the link juice almost as fast as the SEOs were turning it on.

Is that any way to build your Website’s value? Of course not. Now, some people in the community have also advised their audiences to “create great content” and “use only link bait”. Problem is, they forgot to tell anyone how to just make great content. And just how many top ten lists do we have to link to before we can stop being suckered in by nonsense articles? Maybe the SEO community wants to live in Top Ten List Hell but not everyone else does.

It’s an indisputable fact that most content on the Web is just not “link worthy”. It’s plain, boring, ordinary, every day content. It’s the heart of your Web business, the meat of your articles, the stuff your audience craves. But most people who read Web sites don’t run their own, much less link to other people’s sites.

A major premise of basic SEO theory is that most links don’t pass value. That means that the majority of the links the SEOs tell you to get from blogs, social media sites, directories, article archives, and other easy-to-spam sites just don’t help you improve your search engine optimization. Is it any wonder that hundreds of angry, frustrated Webmasters are attacking the SEO community, complaining about lost rankings in SEO forums, and asking, “Where did I go wrong”?

The very best use of SEO theory is to just create solid, decent content and not worry too much about linking. Yes everyone needs links. But instead of trying to be creative about getting links you should just focus on giving only one person a reason to link to every page you put on your site. That’s the secret to search engine optimization success. You build up to the value gradually, one link at a time, without trying to rush into the link building game.

If you learn the basic principles of good SEO theory then you can ignore all the time-wasting advice the SEO community shares on its blogs. Do you really want to spend your days creating social media profiles, sending out emails asking for links, and writing fluff articles that no one wants to read anyway? Don’t you have something better to do with you time?

These sites were critical to my safety and energy starting a little while ago. And wanted to share these good websites with you. I can’t believe how these sites helped me recently.

Camping Tents

A couple days ago we got back from camping. We were going to meet some friends up at a trail in the mountains and hike in to camp. The web makes it so much faster and easier to find the right camping tents for a camping trip. Paid extra for expedited shipping just in case. You never know what shipping will be like. Sometimes I worry when I order online that I’ll get the wrong stuff. This was just right. This website was awesome - check it out. We had a fun filled week up in the hills - the back country is the way to camp. Time for another round?

Security System

So…I had to protect my house while we were gone. Got a home security alarm. You get to a point where what’s in your house really matters - it’s time to secure it. If we had our computer stolen, it would take a lot from us. After searching through websites for a while, we landed on a very informative place and chose to get a security system. I was surprised how easy it was to get it installed. Ready for another vacation. Hooray!

Energy Drinks

Hiking everywhere and cooking your own food for an entire week is tiring! Efusjon saved us on this trip. It is totally worth the money. Efusjon came to the rescue really fast. haha - I had to drink two or three on the first day with a big hike, rock climbing and more. The ‘a’ team at efusjon has a home at STartup4less.com. Go check ‘em out. We bought in for the drink and you should too. It’s worth every penny. Get in on the opportunity now!

See you soon. Enjoy the sites!

Links are much like referrals in the real world. The more authoritative the people you hang this in turn will be give you more perceived value.

For example, starting out in business you probably did not know very many people. But as you got more clients your area of influence becomes wider. This in turn would allow you to be able to refer people and be referred by people.

On the World Wide Web links work very much the same way. If you get a link ( referral ) from a website such as an .edu or .gov then Google gives you a higher ranking because it considers those site to more authoritative since it is regulated by the school or government. And since everyone knows you can trust schools or governments, thus giving you a great referral.

Do not forget “Bad company corrupts good character.” Therefore if you start linking or hooking up with the people that are shady it will reflect in your rankings.

Also be aware that if you get 250,000 friends over night, then people are going to wonder what made you so popular. Bells start going off and Google starts penalizing.

All in all, just like the story of the ” Tortoise and the Hare” … slow and steady WILL always wins the race.

At Magnetiks, a Houston search engine optimization company, we build our links to ensure that when you do get to the top you get to stay awhile and enjoy because like I said earlier “consistency and perseverance pays off”.