Nathaniel “Nate” Lipman, the present chief executive officer and president of the Affinion Group, obtained his Bachelor of Arts degree at the University of California in 1986. By 1989, he earned his Juris Doctorate (J.D.) from the University of California, Los Angeles (UCLA) School of Law.
Among Nathaniel Lipman’s primary professional ventures was his position as senior vice president and general counsel of the House of Blues Entertainment Inc. He likewise served The Walt Disney Company, functioning as a senior corporate counsel. Nathaniel Lipman was then employed at Planet Hollywood International Inc, where he acted as the Corporate Development and Strategic Planning division’s senior executive vice president, from 1996 to 1999.
Nathaniel Lipman later worked for a company called Cendant. Here, he was appointed the Business Development and Strategic Planning senior vice president for the company’s Alliance Marketing division. Between 2000 and 2001, he was as well the Cendant Membership Services’ Business Developments executive vice president.
When he was at Trilegiant, Nathaniel Lipman was hired for similar positions as those he had at Cendant. Eventually, he was promoted to president and chief executive officer of the company. By October of 2005, he joined the Affinion Group, the parent company of Trilegiant, where he is now the CEO.
For many years now people have been receiving very bad advice from the search engine optimization community. “Just go get links for your site and everything will be fine!” “It’s all about links!” “All you need is links!” The choir has sung the link hymn so many times their voices have grown weary and they falter on every other note. But here is something all the link building gurus didn’t know to tell you: the search engines were following behind the SEO community, turning off the link juice almost as fast as the SEOs were turning it on.
Is that any way to build your Website’s value? Of course not. Now, some people in the community have also advised their audiences to “create great content” and “use only link bait”. Problem is, they forgot to tell anyone how to just make great content. And just how many top ten lists do we have to link to before we can stop being suckered in by nonsense articles? Maybe the SEO community wants to live in Top Ten List Hell but not everyone else does.
It’s an indisputable fact that most content on the Web is just not “link worthy”. It’s plain, boring, ordinary, every day content. It’s the heart of your Web business, the meat of your articles, the stuff your audience craves. But most people who read Web sites don’t run their own, much less link to other people’s sites.
A major premise of basic SEO theory is that most links don’t pass value. That means that the majority of the links the SEOs tell you to get from blogs, social media sites, directories, article archives, and other easy-to-spam sites just don’t help you improve your search engine optimization. Is it any wonder that hundreds of angry, frustrated Webmasters are attacking the SEO community, complaining about lost rankings in SEO forums, and asking, “Where did I go wrong”?
The very best use of SEO theory is to just create solid, decent content and not worry too much about linking. Yes everyone needs links. But instead of trying to be creative about getting links you should just focus on giving only one person a reason to link to every page you put on your site. That’s the secret to search engine optimization success. You build up to the value gradually, one link at a time, without trying to rush into the link building game.
If you learn the basic principles of good SEO theory then you can ignore all the time-wasting advice the SEO community shares on its blogs. Do you really want to spend your days creating social media profiles, sending out emails asking for links, and writing fluff articles that no one wants to read anyway? Don’t you have something better to do with you time?