Finally a book that truly demystifies making money online, and does it in plain English. Google Profits by Wade M. Winger (edited by Denise Blankenship) is an online business related ebook centered around earning money through Google AdWords and ClickBank affiliate products.
What To Expect From Google Profits
The book is geared to those who are new to online or affiliate marketing and can even be of great value to intermediate affiliate marketers. Google Profits explains, in plain English, what an affiliate program, Pay Per Click advertising, ClickBank, and Google AdWords are and why the latter two are the focus of the ebook.
Google Profits continues by explaining how to select affiliate products from ClickBank to market using the 5 step success formula.
- Find a product
- Set up an advertising campaign
- Identify profitable campaigns
- Start a full campaign
- Expand (make more money)
Each step has supporting information separated into two parts: Information and Action. The information section gives an overview of the step and why it’s important. The action step outlines exactly what you need to should do using the information provided.
Demystifying Google AdWords And Taking The Easy Route With ClickBank
Coming from an Internet Marketing background, I must say that most of the content provided is based on sound advice such, especially the section on developing profitable AdWords campaigns. However, I don’t fully agree with his suggestion to blatantly copy other advertisers if you draw a blank for advertisements.
It seems like a very bad habit in my opinion and doesn’t teach creative thinking. I would suggest emulating the other advertisers. Learn from their ad and then craft a better one.
In addition to the excellent section on developing successful AdWords campaigns, I wish the book included at least a small section on how to manage or keep track of the campaigns. That was an instance that I was glad to have Rosalind Gardner’s Super Affiliate Handbook because it has some great tips for managing and estimating the profitability of AdWords campaigns.
The section on expanding the successful campaigns could have also used a few more details on the advertisers other than Overture and Search123 needing a landing page.
A brief blurb on why he liked the listed advertising sources, any caveats to using them, and any other notes the reader should be aware of before deciding to use them would definitely have enriched the section.
But all in all, my mind was finally able to wrap itself around some of the concepts which seemed so confusing in other articles or ebooks. I now have a much clearer understanding of how to get started advertising with Google AdWords. While it may not be the definitive guide to Google AdWords, it’s certainly enough to get someone ‘new to the game’ started right away.
When Google Profits gets into the ClickBank section, the book states “go to ClickBank and search through the 11,000+ affiliate programs.” That may cause some confusion to someone just starting out because ClickBank does not have search function. But he does clear it up when he goes into the explanation for finding the products via the ClickBank marketplace.
Google Profits Makes For Easy Reading
Google Profits is written for the layman, complete with a step by step walk through and screen shots. While the language wasn’t completely elementary, it didn’t contain an overabundance of technical or ‘buzz’ words.
The paragraphs were of a manageable length and the size of the font when printed made for comfortable reading. Because of this relaxed writing style, language, and structure, I found learning from it to be exceptionally easy and enjoyable.
However, there were an odd number of simple grammatical errors for an ebook which has an actual editor. Though not many, it was still slightly perturbing to see them. But not to worry, they certainly didn’t take away from the readability or informational integrity of the ebook itself.
This is an ideal book for those just starting out online or even intermediate online marketers who have been shying away from using Google’s AdWords program because it seemed too complicated or time consuming. I actually felt pumped up and eager to get started before I even arrived at the first ‘Action’ section, but I wanted to read it through once for comprehension before starting.
Final Thoughts and Helpful Advice When Getting Google Profits
If you truly want to get started online with affiliate marketing, it doesn’t get any easier than Google Profits, but make sure you have at least $100 to build up some momentum. Once you’ve established yourself in the black, then take some of that profit and reinvest in to build up a stable monthly income.
If you wish to truly expand and build a business out of affiliate marketing, I’d recommend purchasing Rosalind Gardner’s Super Affiliate Handbook to expound on the Google Profits Success Techniques.
At the end of the day, I give Google Profits 4 out of 5 stars.
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Paco Underhill, author of the wonderful book “Why We Buy. The
Science of Shopping” has now followed this up with a review of
the shopping experience in America’s Malls.
His new book “Call Of The Mall” examines how Americans use the
mall (shopping centre), what it means, why it works when it does
and why it often doesn’t work at all well.
Paco Underhill is CEO of Envirosell whose studies of consumer
behaviour are sought after by leading retailers, manufacturers
and distributors around the globe. And now owners, managers and
marketing specialists in shopping centres will be studying
carefully the observations and conclusions of the man who has
been called “the Margaret Mead of shopping”.
In this article we put the spotlight on some of Paco Underhill’s
observations with excerpts from his new book.
Parking and Entering
“The entrance to the parking lot is where the mall really
begins. As you approach there is always that moment of
anticipation when you see whether the lot is full, empty or
somewhere in between. It sets the tone for the day. Enjoy a
smooth transition from the highway to the front door and you
feel blessed. Hit a snag and you start your shopping trip under
a black cloud.”
“We’ve studied many malls where there is one door used by people
unfamiliar with the mall. We call it the ’stranger’ entrance.
But it’s usually not the portal of choice for those who know the
mall well.”
“When choosing a mall parking spot, you’ve got four priorities
to juggle:
1. You want a spot that’s easy and fast to reach when you arrive.
2. You want a spot close to the mall.
3. You want a spot near the entrance that will bring you closest
to your first destination inside.
4. You want a spot that’s fast and easy to reach when you leave.”
Parking within 50 feet of your preferred entrance is probably
the highest priority of the four, especially when it’s cold, hot
or rainy.
“Often when I start a consulting assignment for a retail chain
or developer, I’ll drag executives out here. They’re usually
puzzled: ‘Wait a sec - the stores are in there!’ But I insist.
For all their knowledge and experience, few merchants or
managers understand how much of the customer experience takes
place in the parking lot. Executives who would be appalled by a
lack of regard for shopper comfort within the store don’t give a
thought to what happens out here.”
“If the mall devoted more thought to how shoppers experience the
place, they’d spend a little money and effort on the parking
lot. As soon as you turned in off the road you’d come upon a car
greeter - a traffic cop. He’d be the boss, and he would have two
or three minimum wage high school kids running around to inform
drivers where all the spots are, would keep traffic moving
smoothly, and would give shoppers the sense that fairness and
order prevail.”
“Doesn’t happen…before Christmas by 10.00am traffic is at a
standstill and tempers are flaring. Mall management remains
uninvolved. Find your own spot. Fight your own battles, it tells
us, then come inside. Mall operators think they control parking
lots by installing surveillance cameras. As any police officer
will tell you, control is about being visible.”
Rest Rooms
“Your average mall bathroom’s ambience would be dramatically
improved if, say, Aveda or The Body Shop furnished the sinks
with samples of various sweet smelling goods. Even cosmetics
would work here…A woman could test some new soap or
moisturiser, want more, and be directed to the store to find it.”
“Has no one ever considered using this as a kind of showroom for
the things you sell out there on the floor in the store, twenty
five feet away?”
“I’ve suggested to the marketing people at Proctor & Gamble that
they sponsor ladies’ rooms in major airports - hire an attendant
with a mop and a bucket to keep the place clean, and stock the
joint with all their newest products.”
“An entrepreneurial approach to the well-appointed rest room
could turn even this place into a profit centre.”
Using Mobile Phones
“In Europe and Japan, cell phones seem to work everywhere, while
in the United States (and Australia!) phone users are often
driven outside or to odd corners of the mall for good reception.
The cell phone as a shopping aid allows contact with your buying
adviser.”
“We have started to track the phone conversations that happen in
stores and their apparent effect on buying decisions. It’s
remarkable how predictably the conversations begin: ‘Honey, I’m
here at the mall, what did you say you wanted?’”
Jurek’s View
“Call Of The Mall” follows on from the most fascinating,
entertaining and useful retail research book ever written, “Why
We Buy. The Science of Shopping” which is a must read for
everyone involved with retail.
“Call Of The Mall” is also easy to read, though it has far more
of Paco Underhill’s opinions and far less actual research to
back up his conclusions. I have the feeling with this book that
Paco Underhill has been reading too much of his publicity and
now believes he is a witty, entertaining writer. So, in some
ways it’s a bit of a let down. However, for anyone involved in a
management role within shopping centres it’s still a ‘must read’.
Both books are currently available from Terrific Trading as we
have shipped in a supply to cater for demand. Go to our website
www.terrifictrading.com and click RESOURCES for details.